"How much should I spend on marketing?"

Here's an honest breakdown of what digital marketing actually costs in the Canton market.

The Canton Advantage: Affordable + Effective

Canton's small-market status means very low marketing costs:

  • Among the lowest cost-per-click in Ohio
  • Very low SEO competition
  • Small budgets can make big impact

SEO Costs in Canton

Small Agency/Freelancer: $300-$900/month

  • Basic on-page optimization
  • Google Business Profile management

Mid-Range: $900-$1,800/month

  • Comprehensive SEO with content

Google Ads Costs in Canton

Average cost-per-click (CPC) for Canton keywords:

  • Legal services: $30-$60 per click
  • Medical/dental: $5-$15 per click
  • Home services: $10-$25 per click
  • Restaurants/retail: $0.50-$2 per click

The Small Market Opportunity

Canton's affordability means a $1,000/month marketing investment can dominate local search. Most competitors haven't invested in digital marketing yet.

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