"How much should I spend on marketing?"

Here's an honest breakdown of what digital marketing actually costs in the Cleveland market.

SEO Costs in Cleveland

Small Agency/Freelancer: $500-$1,500/month

  • Basic on-page optimization
  • Google Business Profile management
  • Best for: Local service businesses

Cleveland advantage: SEO competition is generally lower than Columbus or Cincinnati, meaning your investment goes further. Exception: healthcare-related keywords are extremely competitive due to Cleveland Clinic dominance.

Google Ads Costs in Cleveland

Average cost-per-click (CPC) for Cleveland keywords:

  • Legal services: $60-$110 per click
  • Medical/dental: $10-$25 per click (non-Clinic related)
  • Home services: $20-$45 per click
  • Restaurants/retail: $1-$4 per click

Cleveland advantage: Lower CPCs than Columbus and Cincinnati in most categories mean better ROI potential.

The Cleveland Marketing Opportunity

Cleveland's digital marketing landscape is less saturated than Ohio's other major metros. For businesses willing to invest properly, there's significant opportunity to dominate local search results.

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