Toledo sits on the Ohio-Michigan border, and that geography creates unique marketing opportunities. Southeast Michigan residents regularly cross into Toledo for shopping, dining, healthcare, and entertainment.

Why Michigan Customers Come to Toledo

  • No sales tax on clothing: Ohio doesn't tax clothing; Michigan does
  • Proximity: Toledo is closer than Detroit for many Monroe County residents
  • Healthcare options: ProMedica and other Toledo hospitals serve Michigan patients
  • Entertainment: Mud Hens games, Toledo Zoo, Lake Erie islands

Marketing to Michigan Customers

1. Geographic targeting: Set Google Ads to include Monroe County, MI and surrounding areas.

2. Location-specific content: Create content mentioning Michigan accessibility: "Just 15 minutes from Monroe."

3. Cross-border keywords: Target "near Michigan border," "Monroe County," "Southeast Michigan."

4. Ohio advantages: Highlight no sales tax on clothing, Ohio pricing, easy access.

Industries That Benefit Most

  • Retail (especially clothing/apparel)
  • Healthcare and dental
  • Auto sales and service
  • Restaurants near the border
  • Entertainment venues

Expand Your Customer Base

Alpha2Zulu Marketing helps Toledo businesses reach Michigan customers.

Get a free marketing audit focused on cross-border opportunity.