Akron was once the Rubber Capital of the World. Goodyear, Firestone, B.F. Goodrich—they all called Akron home. When that industry declined, many predicted the city would decline too.

They were wrong.

Akron's New Identity

Today's Akron is different but resilient:

  • Polymer industry: Still a global leader in polymer science and research
  • Healthcare: Summa Health and Akron Children's Hospital are major employers
  • Education: University of Akron drives innovation and talent
  • Small business growth: Highland Square and downtown show entrepreneurial energy
  • LeBron effect: I Promise School and continued investment bring national attention

The Digital Marketing Opportunity

Akron's transformation creates opportunity for businesses that invest in visibility:

  • Less competition: Many Akron businesses haven't caught up digitally
  • Lower costs: Google Ads and SEO cost less than in larger Ohio metros
  • Growing attention: National stories about Akron's revival bring searches
  • Community pride: "Shop local" sentiment is strong

Positioning Your Business

To benefit from Akron's renaissance:

  • Emphasize your Akron roots and commitment
  • Participate in community events (Lock 3, Highland Square festivals)
  • Partner with University of Akron when relevant
  • Highlight the city's transformation in your marketing

Lead Akron's Revival

Alpha2Zulu Marketing helps Akron businesses grow with digital strategies built for this market.

Get a free marketing audit and position your business for Akron's future.