"How much should I spend on marketing?"

Here's an honest breakdown of what digital marketing actually costs in the Akron market.

The Akron Advantage: Lower Costs

Akron's digital marketing costs are lower than Cleveland, Columbus, or Cincinnati. Less competition means:

  • Lower cost-per-click on Google Ads
  • Easier SEO rankings
  • Better ROI on marketing investment

SEO Costs in Akron

Small Agency/Freelancer: $400-$1,200/month

  • Basic on-page optimization
  • Google Business Profile management
  • Best for: Local service businesses

Mid-Range Agency: $1,200-$2,500/month

  • Comprehensive SEO with content
  • Best for: Competitive industries

Google Ads Costs in Akron

Average cost-per-click (CPC) for Akron keywords:

  • Legal services: $40-$80 per click
  • Medical/dental: $8-$20 per click
  • Home services: $15-$35 per click
  • Restaurants/retail: $1-$3 per click

Significantly lower than Ohio's larger metros.

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