Wright-Patterson Air Force Base employs over 30,000 people, making it Ohio's largest single-site employer. For Dayton-area businesses, this represents both opportunity and challenge: a steady flow of customers, but ones who rotate out every few years.

Understanding the Military Customer

Military families have distinct characteristics:

  • Transient: They move every 2-4 years, constantly searching for new service providers
  • Digital-first: They research heavily online before choosing businesses
  • Community-connected: They share recommendations within the military community
  • Value stability: They appreciate businesses that understand military life

Marketing Strategies That Work

1. Military discounts: Advertise them clearly on your website and Google Business Profile.

2. Reviews from military customers: Encourage reviews mentioning military connection.

3. Target military-specific keywords: "near Wright-Patterson," "Fairborn services," "military discount Dayton."

4. Join military community resources: Base directories, military spouse networks, installation guides.

5. Understand PCS season: Peak moving times (summer) bring influx of customers needing everything.

Industries That Benefit Most

  • Real estate and property management
  • Moving and storage
  • Auto sales and service
  • Restaurants and entertainment
  • Healthcare providers
  • Childcare and education

Capture the Military Market

Alpha2Zulu Marketing helps Dayton businesses reach military families.

Get a free marketing audit focused on the Wright-Patterson opportunity.