"How much should I spend on marketing?"

Here's an honest breakdown of what digital marketing actually costs in the Dayton market.

The Dayton Advantage: Stability + Lower Costs

Dayton offers a unique combination: stable economy (defense industry) with lower marketing costs than larger metros.

SEO Costs in Dayton

Small Agency/Freelancer: $400-$1,200/month

  • Basic on-page optimization
  • Google Business Profile management

Mid-Range Agency: $1,200-$2,500/month

  • Comprehensive SEO with content

Google Ads Costs in Dayton

Average cost-per-click (CPC) for Dayton keywords:

  • Legal services: $45-$90 per click
  • Medical/dental: $8-$22 per click
  • Home services: $18-$40 per click
  • Restaurants/retail: $1-$3 per click

Defense Industry Marketing

If you serve defense contractors or Wright-Patterson businesses, expect higher costs for B2B keywords but also higher customer values.

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